Parade and Staging Information
Motorcycles will enter the staging area at
the corner of Indiana Avenue and Adams Street. “Pre-registered”
riders will enter on the left hand side of the street . “Day
Of” registration will enter on the right side of the street.
Motorcycles will not be permitted to enter the staging area
at any other access point.
ALL pre-registered riders will receive a red priority head light
sticker. It is
imperative that this headlight sticker be put on your motorcycle
headlight prior to entering the parade staging area at Indiana
Avenue and Adams Street. If
you registered on the day of the event, or a ride only, your sticker will
be green, and you will not be permitted to enter the
pre-registration staging line.
If you have pre-registered and did not place the sticker on
the headlight as indicated, you will be directed into the wrong
staging area. Day Of registration will receive orange headlight
stickers that must be put on immediately after registration.
Registration is required to participate in West Coast Thunder XV.
The Memorial Day parade will begin staging
at 6:00 a.m. The ceremonies will end around
9:00 a.m. at the
Harley-Davidson venue, at which time you will need to proceed to
your motorcycle and prepare for departure.
The parade will depart for the Riverside National Cemetery,
City of Moreno Valley, and Soboba Casino at precisely 9:11 a.m.
Riverside Police Department and the California Highway Patrol
will escort the parade.
Riders will obey all posted speed limits, and all police officer
instructions while on route.
Please turn on your head-light(s) and emergency hazard lights
while on the parade route.
The parade will travel the following route:
From Indiana Ave. turn right onto Arlington Ave. Proceed on
Arlington Ave. and turn right onto Alessandro Blvd. Proceed on
Alessandro Blvd. and bear to the right at Trautwein Rd. Proceed on
Trautwein Rd. and turn left onto Van Buren Blvd. Merge to the RIGHT
lane if you want to enter the Riverside National Cemetery, turn
right onto Village West Drive and enter Cemetery at the side entry
RIDERS WHO WANT TO ENTER THE CEMETERY TO PAY
RESPECTS WILL TURN RIGHT ON VILLAGE WEST DRIVE FROM THE
RIGHT LANE ONLY ON VAN BUREN BLVD.
AND ENTER THE CEMETERY VIA THE SIDE GATE.
Riders that enter the Cemetery may pay respects for as long
as they like, and then choose to go on
to Soboba Casino afterwards,
will do so on their own accord, on a non-escorted route.
Please be mindful of noise
levels while on cemetery grounds and when leaving.
All participants will be able to enjoy our morning entertainment,
including the West Coast Thunder Color Guard ceremony and singing of
the National Anthem. Registered participants will be able to enjoy breakfast and coffee, located at the
rear of the dealership.
Soboba Casino, San
At the Soboba Casino participants will enjoy live entertainment,
food and product vendors, official event ceremonies; all culminating
with a performance leading recording artists.
note: Lunch is not included in the registration; however, you will
be able to purchase from various food vendors at the Soboba Casino
venue. The venue is located at 23333 Soboba Road, off Gilman
Springs and the 60 Freeway East, in San Jacinto. Public parking will
be available to all participants. This year we welcome Curb
Recording Artist Rodney Atkins on stage as our headliner.
SCHEDULE OF EVENTS-Memorial
Day-MONDAY, MAY 26, 2014
Event Registration & Staging
Breakfast bars provided by
Sysco Riverside, packaged
rolls donated by the
Coffee sponsored by
Mangione Family McDonalds
Guest Speaker: General
Guest Speaker: The
Honorable Mayor Rusty Bailey
U.S. State Representative,
Introductions of other VIP’s in the crowd.
Commencement Ceremony by West Coast Thunder Color Guard
Parade departs Riverside Harley-Davidson
Soboba Casino Festivities:
Gates open to food court/Motorcycles begin to arrive
Arena opens after sound check
KFROG DJ intro and Opening Band,
performs on Main Stage
West Coast Thunder Color Guard presentation, “The Ultimate
Set Change, Announcements and Miller High Life H-D Softail
KFROG DJ intro and
Rodney Atkins performs
on the Main Stage
Riverside Harley-Davidson 883 Iron Sportster Give-Away ….
Thank you for sharing the day with
When is West Coast Thunder?
Memorial Day, Monday, May 26, 2014
How much does it cost?
The pre-registration cost is $45 per person. The
cost increases $5 for both the primary rider and all passengers on
the day of the event.
Ride only options are also available on the day of the event for those who do not wish to
proceed to the concert.
What does registration include:
One breakfast coupon for
continental breakfast at Riverside Harley-Davidson
One General Admission Concert Ticket
One WCT XV Ride Pin (first 1500 registered only).
One American Flag and zip
ties to mount to your bike.
One Opportunity Drawing Ticket
One Headlight Sticker for preferred staging to be placed on the
bike before staging.
One West Coast Thunder T-Shirt (T-shirt coupon provided for T-shirt
Do we have to register? Why?
Registration is necessary because funds that we raise are donated to
the Riverside National Cemetery Support Committee to help build
monuments on the Riverside National Cemetery grounds. The federal
government does not provide funds to the National Cemeteries to
build monuments and all monuments constructed must be funded
Why should I Priority Register?
Priority registration can save the customer on
registration. They also get priority staging and priority departure,
in addition to all the items in the packet (listed above).
What is the Ride Only option? What does that option include?
The Ride Only option is for customers who do not want
to attend the concert and are only going on the ride.
Only registration includes the following:
One registration to the West Coast Thunder
Parade, One breakfast coupon for entry to Riverside Harley-Davidson for
One WCT XV Ride Pin
. (while supplies last)
Where is the after party?
The after party is at Soboba Casino in San Jacinto, same as last
Who is performing at the
This year we are happy to have Curb
Recording Artist Rodney Atkins
Are there concert ticket upgrades available?
tickets are General Admission.
Is there a Poker Run this year? Where is it going?
The Poker Run is an additional $10. It will be held on Saturday, May
24th 2014. The poker run will feature multiple stops within Southern
California, and is approximately 95 Miles in length. There will be
both freeway and city streets to be traveled upon, so please be
prepared. You will have between the hours of 9:00am and 11:00am to
check in or to register for the poker run. You must return to
Riverside Harley-Davidson no later than 3:00pm.
How do I register for the Poker Run?
Poker Run registration can be done when you pre-register for West
Coast Thunder, or that Saturday.
How much has West Coast Thunder raised since it started?
Since its inception in 2000, West Coast Thunder has donated over
$350,000 to the Riverside National Cemetery Support Committee.
How has West Coast Thunder made a difference?
West Coast Thunder has been the major contributor of
funds to the Riverside National Cemetery via the Support
Committee. Completed projects include construction of the National
POW / MIA Memorial (dedicated in 2005), repairs to the National
Congressional Medal of Honor Memorial, financial support to the RNC
Memorial Honor Detail, and funding each July of the Concert for
Heroes.These financial gifts have funded cemetery projects to
include the purchase of flower cones and the honor of indigent and
unaccompanied, homeless Veterans buried each month with placement of
a bouquet of flowers and an American flag on their final resting
Are there vendor opportunities at West Coast Thunder?
Yes. Vendors can apply online at
under the “Become a Vendor” tab.
submitting your application, a West Coast Thunder staff member will
However, food and beverage vendors must
contact Soboba direct.
How can I volunteer?
Simply complete the Volunteer Form online at
under the “Volunteer” link. A West Coast Thunder staff member will
I am a member of the press. Who can I contact about an interview
Media may contact the Executive Director, Sharon
can be reached by
calling the main dealership number, her personal
951-237-0593 or via email at
Are there sponsorship opportunities available for West Coast
Yes. Contact the Executive Director, Sharon Shannon
She can be reached by calling the main
dealership number, her cell, 951-237-0593 or via email at
Does West Coast Thunder have an online presence?
Yes. West Coast Thunder not only has a website (www.westcoastthunder.com),
it has a Facebook page at
also have a YouTube page.
you “Like” us on Facebook, we can keep you up-to-date on event