Stater Bros. Presents West Coast Thunder
Home Ride Information Registration Concert Media Gallery Vendor Contact Us Press Volunteer

Parade and Staging Information

 Motorcycles will enter the staging area at the corner of Indiana Avenue and Adams Street. “Pre-registered” riders will enter on the left hand side of the street . “Day Of” registration will enter on the right side of the street.  Motorcycles will not be permitted to enter the staging area at any other access point.   Please note:  ALL pre-registered riders will receive a  red priority head light sticker.  It is imperative that this headlight sticker be put on your motorcycle headlight prior to entering the parade staging area at Indiana Avenue and Adams Street. If you registered on the day of the event, or a ride only, your sticker will be green, and you will not be permitted to enter the pre-registration staging line. If you have pre-registered and did not place the sticker on the headlight as indicated, you will be directed into the wrong staging area. Day Of registration will receive orange headlight stickers that must be put on immediately after registration. Registration is required to participate in West Coast Thunder XV.


The Memorial Day parade will begin staging at 6:00 a.m. The ceremonies will end around  9:00 a.m. at the Rivereside Harley-Davidson venue, at which time you will need to proceed to your motorcycle and prepare for departure.  The parade will depart for the Riverside National Cemetery, City of Moreno Valley, and Soboba Casino at precisely 9:11 a.m.   Riverside Police Department and the California Highway Patrol will escort the parade.  Riders will obey all posted speed limits, and all police officer instructions while on route.  Please turn on your head-light(s) and emergency hazard lights while on the parade route.


The parade will travel the following route: From Indiana Ave. turn right onto Arlington Ave. Proceed on Arlington Ave. and turn right onto Alessandro Blvd. Proceed on Alessandro Blvd. and bear to the right at Trautwein Rd. Proceed on Trautwein Rd. and turn left onto Van Buren Blvd. Merge to the RIGHT lane if you want to enter the Riverside National Cemetery, turn right onto Village West Drive and enter Cemetery at the side entry ONLY.


RIDERS WHO WANT TO ENTER THE CEMETERY TO PAY RESPECTS WILL TURN RIGHT ON VILLAGE WEST DRIVE FROM THE RIGHT LANE ONLY ON VAN BUREN BLVD.  AND ENTER THE CEMETERY VIA THE SIDE GATE.  Riders that enter the Cemetery may pay respects for as long as they like, and then choose to go on  to Soboba Casino afterwards, will do so on their own accord, on a non-escorted route.  Please be mindful of noise levels while on cemetery grounds and when leaving.


Venue Information:

Riverside Harley-Davidson:   All participants will be able to enjoy our morning entertainment, including the West Coast Thunder Color Guard ceremony and singing of the National Anthem. Registered participants will be able to enjoy breakfast and coffee, located at the rear of the dealership.

Soboba Casino, San Jacinto:   At the Soboba Casino participants will enjoy live entertainment, food and product vendors, official event ceremonies; all culminating with a performance leading recording artists.  Please note: Lunch is not included in the registration; however, you will be able to purchase from various food vendors at the Soboba Casino venue. The venue is located at 23333 Soboba Road, off Gilman Springs and the 60 Freeway East, in San Jacinto. Public parking will be available to all participants. This year we welcome Curb Recording Artist Rodney Atkins on stage as our headliner. 



 Riverside Harley-Davidson:

 6:00 a.m.               Event Registration & Staging

6:00 a.m.               Breakfast bars provided by Sysco Riverside, packaged rolls donated by the Christenson Family and Coffee sponsored by Mangione Family McDonalds

8:05 a.m.               Guest Speaker:  General Mock

8:10 a.m.               Guest Speaker:  The Honorable Mayor Rusty Bailey

8:15 a.m.                Guest Speaker:  U.S. State Representative, Mark Takano

8:20 a.m.                Introductions of other VIP’s in the crowd.

8:25 a.m.               Commencement Ceremony by West Coast Thunder Color Guard

9:11 a.m.               Parade departs Riverside Harley-Davidson


Soboba Casino Festivities:

10:00 a.m.             Gates open to food court/Motorcycles begin to arrive

11:00 a.m.             Arena opens after sound check

12:00 p.m.             KFROG DJ intro and Opening Band, The Cadillac Three performs on Main Stage

 1:00 p.m.             West Coast Thunder Color Guard presentation, “The Ultimate Sacrifice”.

  1:25 p.m.             Set Change, Announcements and Miller High Life H-D Softail Slim Give-Away

  1:30 p.m.             KFROG DJ intro and Rodney Atkins performs on the Main Stage

  2:45 p.m.             Riverside Harley-Davidson 883 Iron Sportster Give-Away ….

Closing Messages

  2:55 p.m.             Thank you for sharing the day with us    Event Concludes


When is West Coast Thunder? 

Memorial Day, Monday, May 26, 2014

How much does it cost?

The pre-registration cost is $45 per person. The cost increases $5 for both the primary rider and all passengers on the day of the event. Ride only options are also available on the day of the event for those who do not wish to proceed to the concert.

What does registration include:

  One breakfast coupon for continental breakfast at Riverside Harley-Davidson

  One General Admission Concert Ticket

  One WCT XV Ride Pin (first 1500 registered only).

  One American Flag and  zip ties to mount to your bike.

  One Opportunity Drawing Ticket

  One Headlight Sticker for preferred staging to be placed on the bike before staging.

  One West Coast Thunder T-Shirt (T-shirt coupon provided for T-shirt pick-up)

Do we have to register? Why?

Yes. Registration is necessary because funds that we raise are donated to the Riverside National Cemetery Support Committee to help build monuments on the Riverside National Cemetery grounds. The federal government does not provide funds to the National Cemeteries to build monuments and all monuments constructed must be funded privately.

Why should I Priority Register?

Priority registration can save the customer on registration. They also get priority staging and priority departure, in addition to all the items in the packet (listed above).

What is the Ride Only option? What does that option include?

The Ride Only option is for customers who do not want to attend the concert and are only going on the ride.  Ride Only registration includes the following: One registration to the West Coast Thunder Parade, One breakfast coupon for entry to Riverside Harley-Davidson for continental breakfast, One WCT XV Ride Pin. (while supplies last)

Where is the after party?

The after party is at Soboba Casino in San Jacinto, same as last year.

 Who is performing at the event?

This year we are happy to have Curb Recording Artist Rodney Atkins

Are there concert ticket upgrades available?

No.  All tickets are General Admission.

Is there a Poker Run this year? Where is it going?

Yes. The Poker Run is an additional $10. It will be held on Saturday, May 24th 2014. The poker run will feature multiple stops within Southern California, and is approximately 95 Miles in length. There will be both freeway and city streets to be traveled upon, so please be prepared. You will have between the hours of 9:00am and 11:00am to check in or to register for the poker run. You must return to Riverside Harley-Davidson no later than 3:00pm.

How do I register for the Poker Run?

Poker Run registration can be done when you pre-register for West Coast Thunder, or that Saturday.

How much has West Coast Thunder raised since it started?

Since its inception in 2000, West Coast Thunder has donated over $350,000 to the Riverside National Cemetery Support Committee.

How has West Coast Thunder made a difference?

West Coast Thunder has been the major contributor of funds to the Riverside National Cemetery via the Support Committee. Completed projects include construction of the National POW / MIA Memorial (dedicated in 2005), repairs to the National Congressional Medal of Honor Memorial, financial support to the RNC Memorial Honor Detail, and funding each July of the Concert for Heroes.These financial gifts have funded cemetery projects to include the purchase of flower cones and the honor of indigent and unaccompanied, homeless Veterans buried each month with placement of a bouquet of flowers and an American flag on their final resting place.

Are there vendor opportunities at West Coast Thunder?

Yes. Vendors can apply online at under the “Become a Vendor” tab.  After submitting your application, a West Coast Thunder staff member will contact you.  However, food and beverage vendors must contact Soboba direct.

How can I volunteer?

Simply complete the Volunteer Form online at under the “Volunteer” link. A West Coast Thunder staff member will contact you.

I am a member of the press. Who can I contact about an interview (etc.)?

Media may contact the Executive Director, Sharon Shannon Bridges.  Sharon can be reached by calling the main dealership number, her personal cell:  951-237-0593 or via email at

Are there sponsorship opportunities available for West Coast Thunder?

Yes. Contact the Executive Director, Sharon Shannon Bridges.  She can be reached by calling the main dealership number, her cell, 951-237-0593 or via email at

Does West Coast Thunder have an online presence?

Yes. West Coast Thunder not only has a website (, it has a Facebook page at  We also have a YouTube page.  If you “Like” us on Facebook, we can keep you up-to-date on event happenings.


2014 West Coast Thunder. All rights reserved. 7688 Indiana Ave ∙ Riverside ∙ CA ∙ 92504 ∙ (951) 785-0100              
West Coast Thunder is a registered trademark of Riverside Motorcycles, Inc.

  Become a Fan on Facebook
sport blue 6s wolf grey 3s wolf grey 3s jordan 3 wolf grey michael kors outlet sport blue 3s wolf grey 3s michael kors outlet thunder 14s kate spade outlet wolf grey 3s jordan 3 sport blue michael kors outlet sport blue 6s kate spade outlet michael kors outlet Lebron 12 Michael Kors Outlet michael kors outlet louis vuitton outlet